Visit our coffee shops! · Hartford + Glastonbury, CT · Buy 2 bags → free shipping

VictusCoffee

Targeting demo · live routes

One roaster · seven landing pages

Same beans.
The signal picks the page.

The ad they clicked, the query they typed, who they are coming back as — each is a signal. Victus answers every one with its own committed landing page, poured from the same catalog. Click any card to land where that visitor would. And every sip gives back.

ad clicked·query typed·who they are→the page

01

Section · Ads

Three ads. Three angles. One roaster.

The same coffee, pitched three ways. Each ad routes to a landing page that keeps its promise.

Cause / mission

Cause / mission

“Every sip gives back”

Warm, civic, mission-led. A portion of every bag funds great causes.

Land here →see the ad

Bold dark roast

Bold dark roast

“Fuel your mornings with Nero”

Dark, industrial, roastery-grade. Deep chocolate, heavy body, bold.

Land here →see the ad

Single origin

Single origin

“Three farms. One spectrum.”

Editorial, terroir-led. Honduras, Bali & Kenya, tasting notes up front.

Land here →see the ad

02

Section · Search

They typed it. We answered it.

Real Google queries. Each one resolves to the page that speaks its language.

best coffee shop in hartford ct

Served → Local-pride page — Downtown Hartford's favorite, now open in Glastonbury too.

monthly coffee subscription delivery

Served → Subscription page — pick a roast, never run out, give back every month.

best dark roast coffee beans

Served → The Nero dark-roast page — deep chocolate, heavy body, the mechanism.

single origin coffee connecticut

Served → The single-origin page — three rotating farms, full tasting notes.

03

Section · Repeat users

We remember how they browse.

No personas — behaviour only. A returning visitor's history rewrites the page they see next.

Behaviour profile

· Returning · browsed the Gift Box twice
· Viewed the 16oz mug + canvas tote
· Hovered 'a gift that gives back'

Their page → Refined gifting page — the Blends Box as the can't-choose answer, mug & tote add-ons, free shipping, a gift that gives back.

Behaviour profile

· Returning · 4th visit this month
· Reordered Victoria twice, near a refill
· Two Hartford pickups · local

Their page → The regular's page — lock in a subscription so the favorite never runs out, give back every month, skip the reorder dance.

Great coffee fuels great causes

House blends from $19.99 · single origins · subscriptions · roasted in Hartford, CT

Every sip gives back →